What Spotify’s policy says
Spotify describes artificial streaming as activity that does not reflect genuine user listening intent, including attempts to manipulate Spotify with automated processes. Its guidance says paid third-party services that guarantee streams are not legitimate and that stream guarantees violate Spotify’s terms.
Spotify says confirmed artificial streams may be removed from public metrics. Depending on the case, royalties may be withheld, tracks may be removed from playlists, distributors may issue warnings or take other action, and repeated or egregious activity may lead to music being removed.
Read Spotify’s current policy on artificial streaming →
Why common “safety” claims are not proof
A slow delivery schedule does not establish that listeners are genuine. A service that only asks for a public track link may still use a promotional method that Spotify does not allow. A stream passing a time threshold does not guarantee that Spotify will count it or pay royalties for it. No third party can guarantee Spotify editorial placement or algorithmic recommendations.
Questions to ask a music promotion provider
- Where will people see the campaign, and do they choose to listen?
- What exactly is being sold: advertising, playlist pitching, or a guaranteed number of streams?
- Can the provider explain its traffic source and targeting in plain language?
- What are the cancellation and refund terms?
- Does the provider promise a stream count, royalties, or playlist placement?
Alternatives for promoting a release
Consider Spotify for Artists tools, paid advertising that clearly identifies the audience and destination, press outreach, creator partnerships, live performances, and independent playlist pitching with transparent terms. Spotify offers official resources for promoting music on Spotify.